Hello again! I know I've been a little silent this month. Sometimes life really gets in the way. That being said, tonight, I wanted to introduce my newly opened Etsy shop where you can streamline the ordering process. I wanted to talk about Etsy as a small business owner's POS platform, opening the shop, and my experience with Etsy so far. I also have a few words about motivation.
I've heard several small business owners questioning the value of Etsy as a point of sale platform. There are other competitive platforms like Big Cartel and Squarespace, whose rates are lower and designs are much more customizable, but Etsy is still tops for small craft vendors. If you're considering any of these platforms, I'd recommend Etsy at least for starting out. It has built in visibility features and still incorporates Search Engine Optimization options for your shop. If you're relying on Big Cartel or Squarespace, customers will already have to know how to get to your shop. Starting a business organically is really tough, talk about a small fish in a big ocean, but Etsy helps on the search and marketing side. Until you're able to market effectively for your own site, Etsy is a totally viable, affordable, and (most importantly) accessible way for new clients to find you.
Opening a shop is relatively easy, though some what time consuming to organize and post your listings. Etsy has introduced a lot of additional content features so your shop functions more like a website, and every feature you add increases your shops visibility. Add a video about your process, or add shopable updates to social media! Navigating the Etsy edit features is kind of like navigating an ant farm to me, but if you couldn't tell from my love for hand-written things, I'm more of an analog thinker. Even for my mid-savvy tech brain, adding content was really easy. The prompts even give you image dimensions. All in all, if you're wanting to open a shop, set aside a day and make it a project.
I literally just opened my shop today. The most experience I have with Etsy is editing pieces of the Pike Street Press Etsy and shipping orders. I've seen how shops can be really successful and I hope to be adding some desirable paper goods steadily. As with all things, I know there's hurdles to jump, things to learn, and edits and updates to be made. I'm having a little bit of trouble personalizing the policies on my page, and I have new listings to add, and additional images to add to the listings I've created, but over all, I'm excited to see what I can do with this platform.
I used to think of reaching goals as a landmark moment that you just kind of come upon after thinking about it enough. I realized that the longer I thought, the smaller I let my goals become, until I settled for what I could reasonably do. That's lame, right? I'm starting to learn that everything is achieved in small bites. To whom ever said you can go zero to a hunnid real quick- well, you just can't. Set your sights ahead, as far as you can see even, and walk there. Stroll there. Crawl there if you must, but get there one step at a time. You'll look back and be so proud you made it, and when you get there, set your sights on the next horizon. Don't be discouraged if you fall behind the schedule you set for yourself, just keep going. Motivation waxes and wanes, but what's important is that you come back to the things you love- the things that make your life worth living.
I'll continue listing on my Etsy shop and updating here. I can tell it's the peak of summer here in Washington because my energies are restless and loopy. I look forward to calmer months ahead. Be well friends!