Good weekend friend. This week will be a short post, but I wanted to share a few details about putting together these Watercolor Invitations.
This Dinner Invitation is part of a pretty extensive stationery suite for a pretty creative client designed for and printed by Pike Street Press. We offer letterpress printing, but have recently been offering digital accompaniments. Digital printing definitely presents challenges of its own, but it's been exciting to achieve great results like these!
These are digitally printed on Crane's Lettra Cotton rag stock with matching pointed flap envelopes with a letterpress return address. The calligraphy was written to emulate the style of the script used in the invitation.
The biggest challenge in dealing with digital printing is anticipating the color on screen vs. the printed colors. Spot colors are great because the Pantone Swatch deck shows you accurate physical tiles. This watercolor was hand painted on a 9x11 sheet and edited in Photoshop to meet the client's preference.
Here you can see the difference between the original and edited version, a portion of which was used for the print pictured above.
If you're working with digital printing, always do a color check before printing the entire job. The color calibration between screen and print is one of the most challenging factors a designer works with.
Every medium has its benefits and challenges, but figuring out how to work with them, and make them work together, is what produces quality results. Maybe you have some insights into the challenges you've overcome.
Have a good week!