Business cards are incredibly important for your business. I've seen so many unique and creative ways that people have used to highlight the character of their business in as simple a piece as their calling cards. I wanted to share a couple of things today; The role of the business card, What I did to make mine unique, and A review of the services I used in creating them.
THE ROLE OF THE BUSINESS CARD
When I was in school, I very distinctly remember my instructor saying that a business card is not supposed to be a mini brochure. I understand how sometimes it might be tempting to want to pack as much information in that little space as possible, but that is actually counter productive. Before anything else, readability is the absolute priority. Your business card should contain the minimum of:
- Your name and title if applicable
- Contact (phone and email)
Social media is also appropriate. I've seen tag lines. I've seen quotes. Overall, I think less is more in terms of business cards. The biggest thing to avoid is repeat information. If you have a double sided card, don't repeat information between both sides.
The hierarchy of information should be established with the design of the card. Make it something memorable and tactile, and people will definitely want to learn more about your business. Business cards range from cents per card to dollars, but if you make an investment into your business collateral, there's no doubt that you'll be more well received than the "other guy"
WHAT I DID TO MAKE MY CARDS UNIQUE
Working in a letterpress studio, I have had the opportunity to see some pretty amazing projects put together. I've learned a lot about the investment people make for what is typically the first impression of their business – the business card. I did not print letterpress for this round of cards (I was itching for this marble pattern) but I did get some perspective on what it was actually worth. I was inspired to take it a step further, and since my little business is calligraphy, I thought it would be a super idea to present my contact information with an immediate sample of work. Sooooo- I found these INCREDIBLE mini envelopes and scripted little phrases on them to house the actual card.
If you're also a calligrapher, you might understand that this is a very time consuming endeavor, but this was the investment that I made in my collateral. I didn't spend a fortune on printing my cards, and I was able to use my creative skill to greatly and uniquely enhancemy cards. As a mail lover and calligrapher, I can't imagine anything more appropriate than tiny envelope business cards.
The phrases on the envelopes are things like "Hello!", "Pleased to meet you", "Thank you"" and "Pass it on".
These little envelopes are available in an incredible variety of colors from Paper Presentation.
For the printing of my cards I used MOO.com . Pretty recently, they started offering special finishes- gold foil and spot gloss. For Christmas I made my boyfriend some raised spot gloss cards, and I wanted to try some for myself.
Overall, I'm so happy with how they turned out but I have some words to the wise. The registration of what they call the "element layer" is not exact which is something they say. Just be mindful when registration is a factor. Also, initially, I had the nib mark with the "e" inside it as an element on the back side of the card. I anticipated some flooding but the spot gloss was almost completely illegible so I requested a reprint, which they did free of charge. I would definitely recommend MOO for a reasonably priced digital printer with unique options, but still, nothing beats the fine tuned construction and incredible capabilities of letterpress printing.
Thanks again for reading. I'm going to pretend like I didn't skip last weeks post and move forward from here.
Tomorrow is my BIRTHDAY! and I feel so spoiled already. I have such darling friends and family whom I'm so grateful for their happy wishes... and cash (thanks dad!). In light of the event- here's me as a wee Brit.